Strategy and Decision Intelligence for the Next Generation of Media and Technology
Curate Red is a strategy and decision intelligence studio helping media, technology, and consumer brands transform fragmented data into clear strategic direction.
In today’s platform economy, companies are flooded with signals — social data, audience behavior, competitive intelligence, and product performance metrics. Yet most organizations lack the frameworks to translate these signals into decisions.
Curate Red exists to close that gap.
We combine cultural intelligence, platform expertise, and strategic analysis to help organizations understand where markets are moving, where opportunity exists, and how to position themselves for growth.
Our work supports leaders making high-stakes decisions across:
Market entry and expansion
Product and platform strategy
Audience and ecosystem analysis
AI disruption and platform shifts
Monetization and growth models
The result is decision-ready intelligence designed for executives, operators, and investors navigating fast-changing digital ecosystems.
Our
Approach
We believe the most valuable insights emerge at the intersection of:
Culture × Platforms × Data
Markets move when culture shifts.
Platforms accelerate those shifts.
Data reveals where the momentum is heading.
Curate Red specializes in identifying the patterns across these forces and translating them into structured frameworks leaders can act on.
Our methodology blends:
quantitative market analysis
social intelligence and cultural signals
competitive ecosystem mapping
operational and reporting infrastructure
This combination allows us to move beyond dashboards and reporting into strategic clarity.
About Aaryn
Curate Red was founded by Aaryn O’Quinn, a strategy and insights leader with more than a decade of experience at the intersection of media, technology, and digital platforms.
Aaryn has led strategy, analytics, and operations initiatives across some of the world’s most influential entertainment and technology companies, including Netflix, TikTok, and WhatsApp.
Her consulting work and expertise has supported organizations such as:
TikTok
Netflix
WhatsApp
Google Waze
Fullwell (fka The Springhill Company)
Crunchyroll
HBO Max
Across these engagements, she has built social intelligence frameworks, competitive landscape analyses, reporting infrastructures, and strategic growth models that inform both marketing and product decisions.
Aaryn is currently an Executive MBA candidate at UCLA Anderson, where her research focuses on the intersection of technology, AI ecosystems, and decision intelligence.
Our Home
aaryn@curatered.com
Remote, Los Angeles, CA
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