Work — Curate Red Consulting

Reporting Frameworks Performance Intelligence · Multi-Client

Designed and deployed social reporting systems across five organizations — establishing shared performance languages, benchmarking infrastructure, and cross-functional analytics workflows.

Streaming Social Video Consumer Tech Media Agency

Frameworks Delivered

Multi-dimensional social performance reporting system tracking brand page, platform, region, title, and time period — with percentile-based benchmarking for cross-content comparisons. Cross-platform vertical intelligence framework combining owned data and third-party competitive intelligence to surface publisher, IP, and engagement trends across TikTok, YouTube, and Facebook. Privacy sensitivity monitoring system integrating app deletion data, customer support signals, and social listening to detect early indicators of user trust erosion. Automated multicultural social performance reporting and custom Brandwatch audience panels synthesizing social listening with Nielsen, GWI, and Pew research. Social video performance and distribution intelligence framework measuring organic and branded content across YouTube, Instagram, and TikTok — including partnership performance forecasting. Repeatable format launch decision framework providing structured evaluation criteria for when new content formats warrant dedicated social channels versus existing brand pages.

Outcomes

Standardized performance measurement across fragmented global ecosystems

Replaced manual reporting workflows with automated, scalable infrastructure

Enabled cross-functional alignment across social, PR, marketing, and product teams

Supported strategic forecasting for major brand partnerships and campaign launches

Cultural Strategy Agency Strategy & Analytics · Streaming Client

Built a suite of measurement, benchmarking, and decision frameworks for a cultural strategy agency serving a major global streaming client — enabling consistent performance evaluation across a 286-page social ecosystem.

Streaming Social Strategy Analytics

Frameworks Delivered

Social content taxonomy and tagging framework standardizing classification across all published content — enabling consistent format, theme, and campaign analysis across platforms. Editorial formats were identified as outperforming programmatic content in impressions per post. Social benchmarking and forecasting framework setting measurable growth targets for five brand ecosystem categories — including quarterly benchmarks, medal-tier follower growth tracking, and post-level performance benchmarks. Social ecosystem consolidation analysis of 286 pages across brand, title/IP, and studio categories — identifying that 81% of title page followers were concentrated on just 17 franchises, with recommendations to consolidate underperforming accounts. Title activation decision framework establishing structured criteria for when new titles should launch dedicated social channels versus distributing through existing brand pages.

Outcomes

Standardized social data across teams and publishing workflows

Enabled data-backed goal-setting and campaign planning

Identified resource consolidation opportunities across a 286-page ecosystem

Reduced unnecessary account proliferation while strengthening audience concentration

Global Anime Streaming Platform Social Audit & Strategy · Agency Partnership

Conducted a global audit of a streaming platform's 380-page social ecosystem — delivering competitive benchmarking, audience analysis, and a strategic growth roadmap across a 163M-follower network.

Streaming Global Markets Audience Intelligence

Scope of Work

Evaluated the full structure and performance of a 380-page global social ecosystem, spanning regional brand pages, title/IP franchises, and ancillary channels across gaming, merchandise, and events. Performance analysis identified that main brand accounts drove the highest total engagement on Instagram and YouTube, while title/IP pages generated outsized follower volume on Facebook and Twitter — with 1.7–2.8× more engagement per post on main and title pages than ancillary channels.

Competitive benchmarking compared the brand's social footprint against audience competitors, platform competitors, and title/IP franchise competitors. Audience analysis revealed the social audience was younger, more female, and more diverse than the population driving online conversation about the brand — with female audiences aged 13–24 identified as a key growth segment.

Strategic Recommendations

Prioritize TikTok and Instagram for cadence investment; expand into Discord and WhatsApp community channels. Focus content on teasers, release announcements, countdown content, and cultural moments tied to fandom. Segment audience strategy across Existing Fans, Casual/Curious Audiences, and Accessible Social Audiences. Identify priority growth markets in Latin America, Southeast Asia, India, and Europe.

Success Metrics Defined

Audience growth across younger, more diverse demographics

Increased share of anime social conversation driven by the brand

Improved cross-functional alignment across merch, events, and editorial

Navigation & Mapping Platform Social Strategy & Benchmarking · Agency Partnership

Delivered a comprehensive social audit, competitive benchmark analysis, and KPI framework to help a consumer navigation platform optimize its social presence and align platform strategy with business goals.

Consumer Tech Benchmarking Community Strategy

Key Findings

Instagram drove the majority of engagement despite having fewer followers than Facebook — identified as the highest-priority platform for investment. YouTube showed strong engagement potential but was significantly underutilized in content volume. Competitors investing in community-driven and platform-specific content achieved markedly higher engagement rates, highlighting an opportunity to adopt more interactive formats. Top-performing content formats: meme-driven posts, influencer collaborations, and product feature highlights.

Strategic Deliverables

Produced a prioritized platform strategy recommending Instagram and YouTube as primary channels, with X, LinkedIn, Reddit, Discord, and Facebook Groups defined for targeted secondary use. Established a KPI framework tracking follower growth, posting frequency, engagement rate, total impressions, and engagement per post — benchmarked against comparable brands. Identified a community activation opportunity within the brand's existing map editor contributor base through Reddit, Discord, and Facebook Groups, alongside localized content strategies for key regional markets.

Outcomes

Data-driven platform prioritization with defined resource allocation guidance

Scalable KPI framework benchmarked against five comparable brands

Content, influencer, and community engagement playbook delivered

Frameworks built fororganizations that move fast.

Frameworks built for
organizations that move fast.