About — Curate Red Consulting
Strategy & Decision Intelligence Studio

Where culture, platforms,
and data converge

Curate Red helps media, technology, and consumer brands transform fragmented signals into clear strategic direction — so leaders can stop reacting and start deciding.

10+ Years in media & tech
7 Marquee clients served
3 Domains: culture, platforms, data
Aaryn O'Quinn, Founder of Curate Red

"Most companies don't lack data. They lack a framework to act on it."

— Aaryn O'Quinn / Founder, Curate Red Consulting

Intelligence that moves
decisions forward

Today's platform economy floods organizations with signals — social data, audience behavior, competitive intelligence, product metrics. Most lack the frameworks to translate those signals into action. Curate Red closes that gap.

  • 01

    Market Entry & Expansion

    Rigorous opportunity sizing, competitive mapping, and go-to-market frameworks for entering new verticals or geographies.

  • 02

    Product & Platform Strategy

    Structured analysis of platform dynamics, feature positioning, and product-market fit across fast-shifting digital ecosystems.

  • 03

    Audience & Ecosystem Analysis

    Deep-dive audience intelligence and ecosystem mapping to surface where attention is, where it's heading, and why it matters.

  • 04

    AI Disruption & Platform Shifts

    Forward-looking analysis on how AI reshapes platform value chains, competitive moats, and monetization opportunities.

  • 05

    Monetization & Growth Models

    Revenue architecture and growth model design for media and technology companies at critical inflection points.

The most valuable insights emerge at one intersection

Culture

Markets Move When Culture Shifts

We track the cultural signals — behavioral patterns, creator trends, community formation — that precede market movements before they show up in quarterly reports.

Platforms

Platforms Accelerate Those Shifts

Platform mechanics shape how information travels, how audiences form, and where economic value accumulates. We decode the rules of each ecosystem your business operates in.

Data

Data Reveals Where Momentum Heads

Quantitative market analysis, social intelligence, and competitive mapping — synthesized into structured frameworks leaders can act on, not just report from.

Trusted by the companies
shaping digital culture

See case studies →
TikTok
Short-form video · Global platform
Social Intelligence · Platform Strategy
Netflix
Streaming · Entertainment
Audience Analysis · Growth Models
WhatsApp
Messaging · Meta
Ecosystem Mapping · Strategy
Google Waze
Navigation · Alphabet
Platform Intelligence
HBO Max
Streaming · Warner Bros. Discovery
Competitive Landscape
Crunchyroll
Anime streaming · Sony
Audience & Market Analysis
Fullwell
fka The SpringHill Company
Strategic Growth Models
Aaryn O'Quinn
Founder & Principal

Aaryn O'Quinn

Strategy & Decision Intelligence Leader

Aaryn founded Curate Red to bring the kind of strategic rigour typically reserved for the world's largest platforms to organizations navigating high-stakes decisions in media and technology.

With over a decade at the intersection of entertainment, social platforms, and digital products, she has built social intelligence frameworks, competitive landscape analyses, reporting infrastructure, and strategic growth models that directly shaped marketing and product decisions at industry-defining companies.

Her work spans both the analytical and operational — translating complex platform dynamics into structures executives and investors can use.

  • TikTok Strategy & Analytics — social intelligence frameworks
  • Netflix Strategic initiatives — audience & growth analysis
  • WhatsApp Platform strategy & competitive intelligence
  • Google Waze Operations & reporting infrastructure
  • HBO Max / Crunchyroll Market analysis & ecosystem mapping
Education
Executive MBA candidate, UCLA Anderson School of Management
Research focus: AI ecosystems & decision intelligence in technology markets

Ready to turn your data into decisions?

Whether you're entering a new market, repositioning a product, or navigating an AI-driven disruption — Curate Red builds the intelligence framework you need to move with confidence.

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Location
Remote — Los Angeles, CA
Engagement Types
Project-based · Retainer · Advisory